this newsletter is where i share everything i build: the numbers, the wins, the failures. so here's who is writing it.
from stage lights to code
i didn't start in tech. i was a lighting engineer. concerts, festivals, film sets, long nights, heavy gear.
i got to work on movies like anna by luc besson and le grand bain by gilles lellouche, with artists like yvan cassar and no one is innocent, and on festivals like rock en seine and solidays.
that's also where i wrote my first lines of code: lua scripts on lighting desks.
light was my job. and it still follows me: my wife is a photographer, so light is basically a family thing 😅
9 years of apps for someone else
then i switched to code. for 9 years i built apps for my 9-5.
along the way i trained in software craftsmanship: tdd, clean code, clean architecture. writing code that lasts, not just code that works.
but i was always building someone else's product.
why indie hacking
at some point i wanted to build my own things. small products, shipped fast, owned by me.
on july 3, 2026, i shipped my first one. built in a day. 0 sales. killed 3 months later. full story here: https://joffreyio.com/p/i-built-my-first-micro-saas-in-a-day-i-killed-it-3-months-later
it failed. but i learned more in 3 months than in years of 9-5.
funny thing: craftsmanship taught me to build things right. indie hacking taught me that building right means nothing if nobody wants it.
a bit more about me
i'm a father of two, 11 and 5 years old. my wife is romanian and lived in spain for almost 20 years, so our home is a mix of france, romania and spain.
when i'm not coding, i'm cooking or listening to music. usually both at the same time, with the kids asking what's for dinner 😅
i also love to travel. bali, thailand, spain, italy, switzerland, guadeloupe, germany, belgium, and of course romania ❤️
next on the list: japan, china, costa rica, the maldives, the seychelles...
my resolutions for 2026
get back to sport, 5 hours a week
quit smoking
go all in on saas, to change my life and be free
writing them here makes them public. so now you can check on me 😅
what you'll get here
no growth hacks. no "i made 10k in 30 days".
just what i build, what it makes, what i kill, and what i learn along the way.
if that sounds good, stay around. and hit reply, tell me what you're building. i read everything.